SHarp Tax & Accounting
Role: Lead Designer
Client: Richard Sharp
Scope: Logo Design
I had the pleasure of connecting with Richard Sharp, a state and local tax manager in Minnesota, to create a logo for his tax and accounting services. For the logo design, we agreed that the logo should communicate sharpness, but should also be professional and fun.
Challenge:
Construct a logo in 4 weeks to be used for Richard’s tax and accounting services. The logo should communicate sharpness, but should also be professional and fun.
Mission Statement: To provide transparent, predictable, and expert tax and accounting services that empower businesses and individuals to thrive.
Solution:
I designed a structured, modern, professional, but also playful new logo in the time period given. When thinking of taxes and accounting, one would want to work with a business that ensures professionalism and reliable customer service. This final logo design communicates the modern, intelligent, structured, and fun message that a reliable service like Sharp Tax & Accounting provides and represents.
Logo Process
SKetches / Explorations
Creating sharp points of contact in the logotype was a goal of mine for this design. I wanted it to create a connection between the S and the H, but also communicated that idea of sharpness cutting through the letter.
The logo on the left uses a more
Logo Idea 1
Idea 2
I explored a more playful arrangement of letters to form the body of the stamp. The logo also uses curved edges to play into the friendly and approachable nature of the library. It felt more approachable in the way that it indicates it’s relation to stamps, but universal enough to apply to many philatelic activities or events. It has an identity of its own while also being an umbrella for what the Northern Philatelic Library offers and provides for the community.
And the library chose… idea 2!
With some adjustments of the colors to a brighter green, the logo was ready! The library enjoyed the playful arrangement of the lettering, and they liked that it could be a universal logo for everything that they do, not just labeling them as a library. It is specific to philately, but ultimate feels and looks like a social club.
